Digital Marketing Proposal for Summer A/C

Website Audit

What We Found on summerac.ae

Summer AC has real experience since 2001 and a big list of services. But the website is not turning that strength into customers. These mistakes are sending your leads to competitors.

🎯

Too Many Services, No Focus

Homepage lists 30+ services: AC, laptops, TVs, marble, painting, plumbing, CCTV
Google cannot tell what you are best at
Customers think you are “jack of all trades”

🏷️

Weak Title & Meta Data

Title has no city name like Dubai or Al Quoz
No search description found on the homepage
Less clicks from Google results

🔗

Dead & Broken Links

FAQ, Service Areas, Blog, Emergency Support and Free Estimate all link to nothing
“Water Tank Cooling” button goes back to the homepage
Broken links hurt trust and SEO

🖼️

Image Problems

Many AI-generated pictures instead of real jobs
Random file names like “Gemini_Generated_Image…”, bad for Google Images
Many pictures have no alt text
Dozens of big images can slow the page

📍

No Local SEO Pages

No pages for Dubai, Sharjah, Abu Dhabi, Al Quoz etc.
Missing searches like “AC repair Dubai” and “fridge repair near me”
Blog section is empty

⭐

No Proof & Reviews

No customer reviews or Google rating shown
No before/after photos or case studies
“Licensed” and “100% guarantee” claims have no proof

💬

Weak Contact Flow

Top “Get Started” button only calls a phone
WhatsApp link uses spaces in the number, which may fail on some devices
No quote form on the homepage

🧾

Branding & Footer Errors

Email is info@summerac.com but site is summerac.ae
Footer says “© 2026 .” with a stray dot
“Subscribe” area shows only a QR code, no signup
Footer credit links to another company

Note: This is a visual and content review of the live site. Speed score, backlinks and keyword rankings are covered in the full technical SEO report we deliver in Week 1.

Our Services

Three Services. One Growth Plan.

Each service is explained in simple words, so you know exactly what you get.

📱

Social Media Marketing & Content

We make Summer AC a trusted name online and bring customers from social media.

LinkedInFacebookInstagramYouTube

Daily posts, reels, graphics and captions
Real work photos and videos from your technicians
YouTube videos: AC tips, repair guides
LinkedIn for offices, factories and companies
Meta Ads (Facebook & Instagram sponsored ads)
Ad budget is chosen by you, paid directly to the platform
Monthly performance report

70,000 PKR per month

🎯

Google Ads

Show up at the very top of Google when someone’s AC or fridge stops working.

Ads for “AC repair Dubai”, “emergency AC repair”, “fridge repair” and more
Targeting by city and area
Call and WhatsApp click tracking
Ad budget is chosen by you, paid directly to Google
Weekly checking to lower cost per customer

45,000 PKR per month (service fee)

🚀

SEO (Search Engine Optimization)

The long-term way to get free, lasting customers from Google.

Full technical audit and fixes
Keyword research for the UAE market
Service pages: Split AC, Duct AC, Yacht AC, Commercial Refrigeration, AMC
Local pages for each city and area
Google Business Profile and review growth
Blogs and FAQs that rank on Google
Quality backlinks and monthly reports

150,000 PKR per month

Important: Meta Ads and Google Ads budgets are separate from our service charges. You decide how much to spend and the money goes directly to the ad platform. Our fee is for planning, creating, managing and improving the campaigns.

How It Works

How Organic Traffic Brings You Clients

Organic traffic means people who come to your website from Google for free, because your website ranks high. They are already looking for AC or fridge repair, so they are ready to book.

STEP 1

🔍

Customer Searches

“AC repair near me” on a hot day

STEP 2

🏆

You Rank High

SEO puts Summer AC on page 1

STEP 3

👆

They Click

A clear, trusted website keeps them

STEP 4

💬

They Contact You

WhatsApp, call or booking form

STEP 5

💰

You Win the Job

More bookings and AMC contracts

Paid ads stop when the budget ends, but SEO keeps working. Over time, your business gets a steady flow of good clients without paying for every click. Ads bring fast results, SEO brings lasting results and social media builds trust. Together they work best, especially in the hot UAE season when AC searches go up.

Why Choose Us

Why Kick Your Gig?

We are a growth-focused digital team. We do not just make things look good, we make them bring business.

🎁

Free Website Fixes

We repair all website mistakes at no extra cost.

🎯

Results First

Every decision is based on calls, bookings and sales, not just likes.

🧩

All-in-One Team

Social media, ads and SEO under one roof. No need to manage many agencies.

📊

Clear Reporting

Simple monthly reports in easy language. You know where your money goes.

🔍

Honest Approach

We tell you what is really wrong and how to fix it. No fake promises.

⚡

Fast Support

Direct WhatsApp and email access to our team.

Roadmap

Your Growth Timeline

Month 1

Free website fixes
Audit and keyword research
Social profiles and content plan

Month 2

Google & Meta ads launch
Service and local pages published
YouTube and LinkedIn start

Month 3 – 4

Rankings start to rise
Ads optimized for lower cost per lead
Reviews and backlinks grow

Month 5 – 6+

Steady organic traffic
More calls and AMC clients
Scale what works best

SEO is a long-term investment. Most businesses see clear growth in 3 to 6 months and results keep improving after that. Ads can bring leads much sooner.

Investment

Your Investment

Simple, clear pricing. No hidden charges.

Service	Type	Charges (PKR)
🎁 Website issues fix	One-time	FREE
📱 Social Media Marketing & Content (LinkedIn, Facebook, Instagram, YouTube + Meta Ads management)	Monthly	70,000
🎯 Google Ads management	Monthly	45,000
🚀 SEO	Monthly	150,000
Monthly total		265,000 / month

Ad budgets (Meta & Google) are not included. The client selects the budget based on their goals and it is paid directly to the platforms. Services can also be started one by one, for example SEO + Google Ads first.

Be the First AC Company People Find in the UAE